Yes, you heard it right! Heineken, the world’s number 1 international premium beer from Amsterdam, Holland is now here in the Philippines!!!
And yes, Heineken beers have been here for years already but it is only now that Heineken sets up, made possible through a joint venture with Asia Brewery Inc.
And yes, yes, Heineken will soon be brewed in the country, sort of saying that amid its premium image and positioning, it will be more approachable to us, Filipinos.
Just last Thursday, September 22, Heineken had its official launch at the World Trade Center. The event was grand and it surprised its guests by opening the bars of the world- Tokyo, Ibiza, Brooklyn, Rio, and of course, Amsterdam.
Attended by Key Opinion Leaders, Trade Partners, and the team behind AB Heineken Philippines Inc., the event was a success!
Once inside. the crowd couldn’t help but get excited! Gadgets out in a few…
Green confetti showered over the crowd after opening the bars of the world
Ibiza Bar with Marla and Will
Rio de Janeiro Bar
The Team with me wearing white 🙂
Me and this DJ slash Draught server
There’s more to this photo, actually! I told this mister here that I’d pour my own beer. He was kinda hesitant at first but since I was too persistent- he said OK. While I was tapping my beer, he said in a surprised tone “You’re good, you’re really good!” Ehem… “My dear, I conduct trainings about this draught right here.” And he insisted for me to show him again how it’s done and evaluate whether he is doing the STAR SERVE. #heismyfannow :p
Found the opportunity to use this DJ booth for some photo op.
Hey, I once wanted to be a DJ! I almost got myself enrolled in one of the DJ schools here. 🙂
Someone said “Give me more”, so who was I to decline? haha
Thanks Sherwin aka Sh-ARMIN for this epic photo!
Trade Marketing Group (Greg, me, Marla and Eza)
The group you have to thank for bringing your Heinekens to your go-to establishments in a sexier way!
So… What are you waiting for? Let’s Heineken already! Cheers! (Or, maybe it’s Proost!)